Increase Your Google AdSense Earnings With A Few Simple Changes
filed in Ad Networks, make money, marketing on Apr.26, 2010 Written by andre
In this article, I’m going to show you how to immediately increase your Google AdSense earnings with a few simple, basic changes that has worked for me personally on an entertainment news website that I run. It gets about 600,000 to 700,000 pageviews a month. I’ve included this data, so you can get a good idea of exactly what I’m working with here in terms of traffic. Ok, now here’s how you increase earnings with Google AdSense. First and foremost, you have got to put the AdSense ads where you know people will see them. I know it sounds pretty basic, but I’ve seen a lot of webmasters screw this up.
Because you only get paid when people click the ads, it’s essential that the units are placed in the right spot,and you need to know whether they should be image or unit ads in that particular spot. For example, I use a combination of image and text ads, but in two completely different areas on my entertainment news site. I display a 160×600 image AdSense unit on the top left and right-hand sides of my content area. This completely works better than placing the text ad units there because my readers tend to be more visual when glancing in that area. The image ads also tend to have a higher cost per click than the text ad units. But now here’s the magical formula that sent my earnings over the top. I decided to place a 300×250 text AdSense unit just below the content, so they basically show up underneath all my articles. This one simple change sent my earnings from $600 a month to $1500 on my entertainment news site.
What happened is, when people read my articles, they tend to read whatever is underneath them,and click like crazy because Google is really great at matching ads that are similar to the content I write about,and most importantly, the ads are directly in a place where my readers will see them. So, the magical Google AdSense formula is placing the right type of ad units in the right spot,which can be done through simple testing. And I can almost always guarantee that text AdSense units should be placed directly under all of your articles for maximum clicks and earnings. Also, depending on your particular niche, you might wanna test placing image or text AdSense units on the left and right-hand sides of your content. And whatever you do, always make sure those AdSense units are going to be in a place where your readers will see them. If you do just that one simple thing,you’ll always have,at the very least, some descent earnings if you get enough traffic. If you don’t get that much traffic, it will be hard to earn a lot with Google AdSense,but at least with these techniques, you can up your “click through” ratio with whatever traffic you do get.
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